I had an eye opening lunch with an old friend this week.
She and I are both venturing into the world of small business (me through my writing, her through micro-pigmentation - need your hairline augmented or thickened in the Toronto area? Check her out at Forging Ahead ) and we enjoy sharing the roller-coaster ups and downs that go along with trying to accomplish something new.
What I realized over sushi - we both have serious issues with being too quiet about our new chosen professions.
When someone asks about my middle grade adventure series, Project Cat's Away, I usually nod a couple times, shift uncomfortably and quickly switch the subject. It's not that I don't like talking about it, I do. But deep down, I'm desperately worried it's not something about which you really want to hear.
Secretly, I wish people would just read my books, enjoy them and I never had to talk about it. Ever. (Also, in this amazing, secret world, people would also leave glowing reviews on forums like Instagram, Amazon and Goodreads so other people will find my books, read them, enjoy them and I never have to talk about it with any of them either!)
But, that's not how this works. That's not how anything works.
I have a great idea... I don't actually want to talk about it with you, but trust me, it's great and I should totally be lauded for it and make millions!! It's that great.
Not gonna happen.
Self-promotion is necessary. Idea sharing is necessary. That old saying still rings true, the squeaky wheel gets the grease, and people need to know about you before they can engage with you.
You gotta get squeaking.
Think of it this way. You're living with your project every day, twenty-four hours a day, seven days a week, you've seen it develop, you've finessed and grown it, but that person who's asking about your project... it's a good bet they've spent zero hours of the past week engaging with your ideas, and they want to be brought up to speed.
Tell them about it!