It's January, so everyone and their dog set new goals for themselves around nineteen days ago.
What sort of goals are you setting?
What goals have I set?
Can I say - by the end of the year 1,000 people will have read this blog? Have bought my books? Have seen my musical? At this point - 1,000 people seems like an unbelievable dream, but there are millions of people in the world so plenty of people would say I'm not setting my sights high enough! I should aim for 5,000 or 10,000 people, and not annually, by the end of this month!
What do I say to that?
It doesn't matter. It doesn't matter how low or high you set that number. It's not a goal I can hit.
Those kinds of numbers aren't goals at all.
Those 1,000 people aren't in my area of influence. (I'm an introvert, so I probably don't even personally know 1,000 people, but that's not what I'm talking about here.) I can't control their actions. My actions can not directly guarantee theirs. Even if I do everything right for the next 365 days (346 days, if we minus the last 19), there's no guarantee anything I do will cause any of them to read this blog, see my books, watch my musical. It's completely out of my control.
Does that mean there's no point to setting goals?
Of course not.
If it's your goal, you have to be able to accomplish it. Think about the goals you've set for yourself. Are they in your control? If not, what can you do to alter them until they are? Instead of claiming 1,000 people will read this blog, I can refocus. New goal - I will write a new post, that I will publish, at least once a week. Instead of claiming 1,000 people will read Project Cat's Away, new goal - I will contact 50 book reviewers. Or I will spend $200 on advertising. Or I will run 18 contests. Those are my actions. I am in control of them. Do they guarantee a reviewer will read it, or a person will click on an ad, or people will enter the contest? No.
But, those aren't my goals.
My goals are to try achieve specific outcomes. What others do with my efforts - that's up to them.
If 1,000 people bought Project Cat's Away next week, I would feel awfully good, but it's not in my control. Make sure your goals are in your control.
Ps - as for my ad campaign, for those of you following along, so far it's a bust. Originally I put the ads at 10 cents per click, only, every ad was outbid and zero impressions were even seen, let alone made or interacted with. I have reset my click bid price to 20 cents per click. We'll see if that creates any action.